In this image the main focus is the boy in the bath tub. 


The walls, the sink, the tub and the taps all look dirty and like they are rusting. To fit in with the setting, the campaigners made the heading containing the channel, date and programme look in place by making it look scruffy and tattered. The effect of this is it fits in so the atmosphere of filth and breakages remains strong,


For modern day Britain it is rare and unlikely for anybody to be living in the conditions pictured, and this is what tells me the boy does not live in this house. 


In a way the bath tub is a prop used by the character and for him  to get in there in its filth shows me the boy must have some issues. The fact his eyes are open underwater also reiterates my judgement.


The character has an empty look on his face which to me shows he's in deep thought. As the image takes place in a bathroom, a room of privacy, it also tells me the problems he has are not of the kind he can share with other people.


The colours in the picture are quite cold, greens and greys to illustrate loneliness, melancholy and depression.


There's is a shine from the shower head on the bath indicating the use of artificial light which implements a sense of lifelessness and again coldness.